What does "nutrients from organic whole fruit and vegetable concentrates" mean?

You may have noticed our new formula VitaTops* have an ingredient reading, "nutrients from organic whole fruit and vegetable concentrates." In reformulating VitaTops, we replaced the artificial and synthetic vitamins and minerals with a blend of natural concentrates capable of packing a nutritional punch.

Our blend is made from: Spinach, Broccoli, Carrot, Beet, Tomato, Shitake Mushroom, Apple,
Cranberry, Cherry, Orange, Blueberry, Strawberry

*Made With Organic Deep Chocolate, Made With Organic Wild BlueBerry, Gluten Free Chocolate Chip, Protein Lovers Peanut Butter Chocolate Chip, Protein Lovers Banana Chocolate Chip and Superfood CranBran